Content Writing for NonProfits: TheNonprofitShow — Agency Content Writer

Storytelling in the Nonprofit Sector

Who is your target audience?

  • Volunteers
  • Financial Supporters
  • People that you help

Content Writing for Nonprofits

Who are you trying to reach with a particular piece of content?

  • Donors Financial Supporters
  • Volunteers
  • Complementary nonprofits
  • Beneficiaries of the organization
  • Planned Giving
  • Who have you helped?
  • What are the successes of the organization?
  • Are you welcoming new staff or board members?
  • What are the initiatives and programs that need the most support?

How is your website found?

One of the best resources I’ve found to learn about SEO is the SEO Playbook (affiliate link). I would have written one myself, but this covers ALL the best tips.

  • Where are the opportunities for keywords as you’re telling the story?
  • What can your nonprofit do online so that your target audience can see it?
  • How do you reach a wider audience?

What is consistent content?

  • Seasonal giving
  • Project season
  • Call for volunteers
  • Event marketing

Post-Covid for Nonprofits

How do nonprofits engage with a content writer to assist with content creation?

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Anne McAuley Lopez is an Author, Content Writer for marketing agencies, and Cancer Warrior. She loves dogs, wine, and fighting for what is right.

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Anne McAuley Lopez

Anne McAuley Lopez

Anne McAuley Lopez is an Author, Content Writer for marketing agencies, and Cancer Warrior. She loves dogs, wine, and fighting for what is right.