Ultimate Guide to Hiring a Content Writer for Your Marketing Agency — Agency Content Writer

Where do you begin? Let’s look at the signs it’s time to hire a writer.

  • Staff writer is at full capacity.
  • Problem with current freelance writer.
  • Need writer with SEO and keyword research experience.
  • Too many ideas and not enough strategy.
  • Launching a new product or service and need to update the website copy.
  • Agency does not provide website copywriting or blog writing services to clients.
  • Capture SEO authority and rank for agency or client website.
  • Launching a YouTube Channel or Podcast.
  • Need an experienced writer in a certain industry like financial services.
  • Cost-effective to hire a contractor than to hire in-house
  • Maxed out content but still have keywords to target
  • Position as a thought leader.
  • Expanding the agency and no time to write.

Still not sure about hiring a content writer for your agency?

How do you find a content writer for your marketing agency?

  • Define the role and/or scope of the project.
  • Seek specific experience like writing for a specific industry and/or SEO content writing.
  • Ask questions about the writer’s experience and content creation process.
  • Request samples of their writing and references.

Questions to Ask When Hiring a Freelance Writer

  • How long have you been a freelance writer?
  • What kind of experience do you have writing in my industry or related? (Roofing but not residential windows — both are service)
  • Do you have SEO training and/or experience?
  • How does a content writer get paid? Hourly vs. Project rate.
  • What is your experience working with other digital marketing agencies?
  • What is your process working with marketing agencies?
  • In what ways can we repurpose the content you create and/or use what we’ve created on the podcast, video, etc. on our blog?

If you’re interested in learning more about Blogging Badass content writing services for marketing agencies, schedule a meeting or call 480–206–6452.

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Anne McAuley Lopez is an Author, Content Writer for marketing agencies, and Cancer Warrior. She loves dogs, wine, and fighting for what is right.

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Anne McAuley Lopez

Anne McAuley Lopez

Anne McAuley Lopez is an Author, Content Writer for marketing agencies, and Cancer Warrior. She loves dogs, wine, and fighting for what is right.